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Programme Duration

  • 4 years

Eligibility

  • 10+2 pass ( any stream), Candidate Appearing for Class 12th can also apply

Programme Fee

4,85,000/- 4,60,000/-

Avail Early Bird Scholarship

Internship Opportunity

BBA in Digital Marketing student can explore various internships to gain practical experience and insights into the industry. Here are some potential internship opportunities for BBA


    • Social Media Marketing Intern
    • Content Marketing Intern
    • Digital Advertising Intern
    • SEO Intern
    • Email Marketing Intern
    • Analytics Intern
    • Digital Marketing Strategy Intern
    • Influencer Marketing Intern

Job Role

These roles offer opportunities for BBA graduates in Digital Marketing to apply their knowledge and skills in various aspects of digital marketing and contribute to the success of organizations in today's digital age.


  • Digital Marketing Specialist
  • Social Media Manager
  • SEO Specialist
  • Content Marketer
  • PPC Specialist
  • Email Marketing Coordinator
  • Digital Analytics Analyst
  • E-commerce Manager
  • Digital Marketing Coordinator
  • Brand Manager

BBA in Digital Marketing – Overview

The digital marketing industry is booming, offering vast and thrilling opportunities. In response to this dynamic landscape, IAER proudly presents the BBA affiliated with MAKAUT, Kolkata along with a Diploma in Digital Marketing With India poised to reach 970 million internet users by 2025, businesses are increasingly focusing on online presence. Personalization and data-driven strategies are paramount for marketing success. By 2025, an estimated 4.41 billion people will be on social media, further amplifying the demand for digital marketing professionals.

IAER’s BBA with Digital Marketing curriculum covers SEO, SMO, Social Media Marketing, Customer Profiling, AR and VR, Google Analytics, Python, E-Commerce, Data Analytics, Lead Management Software, Data Visualization, and Marketing Analytics. Hands-on experience, industry exposure, and internship opportunities ensure students are job ready.

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Program Highlights

Experience the future of marketing with our BBA with Digital Marketing program at IAER. Join us and unlock your potential in the dynamic world of digital marketing.

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Comprehensive Curriculum:

Our BBA in Digital Marketing program covers a wide range of topics including SEO, SMO, Social Media Marketing, Customer Profiling, AR and VR, Google Analytics, Python, E-Commerce, Data Analytics, and more.

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Practical Learning:

Students gain hands-on experience through practical assignments, industry projects, and internship opportunities, ensuring they are well-equipped with the skills needed for success in the digital marketing industry.

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State-of-the-Art Facilities:

IAER boasts modern facilities including a chroma studio, audio studio, and production house, providing students with a conducive environment for learning and experimentation.

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Industry Exposure:

Students interact with industry experts, receive guidance from experienced professionals, and have access to internship and placement assistance, ensuring they are well-prepared to enter the workforce upon graduation.

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Personalized Approach:

IAER's BBA in Digital Marketing program emphasizes personalized learning, allowing students to tailor their education to their specific interests and career goals.

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Innovative Teaching Methods:

Our faculty employs innovative teaching methods to engage students and foster critical thinking, creativity, and problem-solving skills essential for success in the digital marketing field.

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Career Opportunities:

Graduates of our BBA in Digital Marketing program are well-positioned to pursue exciting career opportunities in various sectors including digital marketing agencies, e-commerce companies, advertising firms, and more.

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Soft Skills Enhancement:

Focuses on communication, teamwork, and interpersonal skills crucial for effective professional collaboration.

Fee Structure

1st Year 1,00,000 2nd Year 1,00,000 3rd Year 1,00,000 4th Year 60,000

You can explore Career Opportunity as :

  • Digital Analytics Analyst
  • E-commerce Manager
  • Digital Marketing Coordinator
  • Brand Manager
  • Digital Marketing Specialist
  • Social Media Manager
  • SEO Specialist

Enroll Now

Some of the major companies our students are working with :