BBA-SMFull Time
BBA in Sports Management – IAER Kolkata
Undergraduate Degree I MAKAUT Affiliated I AICTE Approved
Duration
4 Years Undergraduate Degree Programme
Mode
On-Campus (Kolkata)
Eligibility
Students who have completed 10+2 (any stream) from a recognized board are eligible to apply. Students appearing for Class 12 examinations can also apply.
Overview
Program snapshot and key highlights
At a glance
Total fee
₹4,12,000
Scholarship
Avail ₹ 50,000 Scholarship , Last Date to apply 31 st May 2026.
Duration
4 Years Undergraduate Degree Programme
Mode
On-Campus (Kolkata)
4 Years Undergraduate Degree ProgrammeAvail ₹ 50,000 Scholarship , Last Date to apply 31 st May 2026.
Build a Future-Ready Career
The BBA in Sports Management at IAER Kolkata is a career-oriented undergraduate programme designed for students who are passionate about sports and want to build careers in the sports industry, event management, sports marketing, and sports business management.
Program Fit
Students searching for
top BBA sports management college in Kolkatasports management course after 12th
This programme is ideal for
sports management courses after 12thsports business management degree in Kolkatacareer in sports management India
Industry-Oriented Sports Management Training
Sports Management & AdministrationSports Marketing & BrandingEvent & Tournament ManagementSponsorship & Sports BusinessSports Analytics & Performance ManagementMedia & Broadcasting in Sports
Practical Learning & Sports Industry Exposure
- Organizing Sports Events & Tournaments
- Managing Teams & Athletes
- Sponsorship & Branding Activities
- Sports Promotion & Media Coordination
Internship Opportunities in Sports Industry
Sports Academies & Clubs
Event Management Companies
Sports Marketing Agencies
Fitness & Training Organizations
Media & Broadcasting Firms
These internships help students build strong foundations for sports management careers in India.
Internship Roles Include
Sports Event Management InternSports Marketing InternTeam Management InternSponsorship & Branding InternOperations Intern
100% Placement Assistance & Career Opportunities
Resume Building & Interview Preparation
Mock Interviews & Skill Development Sessions
Industry Interaction & Sports Exposure
Career Guidance & Mentoring
Sports Careers
- Sports Manager
- Team Manager
- Sports Event Coordinator
- Sports Marketing Executive
Event Media Roles
- Event Manager
- Sports Promotion Executive
- Media & Broadcasting Coordinator
Why this program?
- Industry-aligned sports management curriculum
- Strong foundation in business + sports management
- Practical exposure through sports events and projects
- Internship opportunities in sports organizations
- Personality development and communication training
- Career-oriented training with placement support
- Pathway to MBA / PGDM in Sports Management
Programme Highlights
Industry-aligned sports management curriculum
Strong foundation in business + sports management
Practical exposure through sports events and projects
Internship opportunities in sports organizations
Personality development and communication training
Career-oriented training with placement support
Pathway to MBA / PGDM in Sports Management
Curriculum
Structure, subjects and specializations
Course Structure
Core
Sports Management & Administration
Core
Sports Marketing & Branding
Core
Event & Tournament Management
Core
Sponsorship & Sports Business
Core
Sports Analytics & Performance Management
Core
Media & Broadcasting in Sports
Practical
Organizing Sports Events & Tournaments
Practical
Managing Teams & Athletes
Practical
Sponsorship & Branding Activities
Practical
Sports Promotion & Media Coordination
Careers
Outcomes, roles and target sectors
Career Outcomes
IAER offers dedicated placement assistance to all students, helping them secure roles in sports organizations, event companies, and corporate sectors. Graduates can explore exciting roles, including some of the best sports management jobs in Kolkata.
Sports Careers
- Sports Manager
- Team Manager
- Sports Event Coordinator
- Sports Marketing Executive
Event Media Roles
- Event Manager
- Sports Promotion Executive
- Media & Broadcasting Coordinator
Business Roles
- Sponsorship Manager
- Business Development Executive (Sports Industry)
Growing Demand in Sports Industry
- Sports Leagues & Teams
- Event Management Companies
- Sports Marketing Agencies
- Fitness & Training Industry
- Media & Broadcasting
Admission 2026
Apply Now – BBA Sports Management Admission Open 2026
Limited Seats Available
Turn Your Passion for Sports into a Career
Scholarship Opportunities AvailableAvail ₹ 50,000 Scholarship , Last Date to apply 31 st May 2026.
Apply Now | Book Your Seat | Get Free Counselling
Admission 2026
1
Step 1
Apply Now
2
Step 2
Book Your Seat
3
Step 3
Get Free Counselling
Frequently Asked Questions (FAQs)
It is a professional undergraduate programme that combines business management with sports industry knowledge and event management skills.
IAER is among the best sports management colleges in Kolkata, offering industry-oriented training and placement support.
Yes, it offers exciting career opportunities in sports events, marketing, team management, and media.
Top roles include sports manager, event coordinator, sports marketing executive, and team manager.
Yes, students from any stream can apply for BBA Sports Management programmes.
Trusted Network
Our Hiring Partner's
Recruiters across IT, Consulting, Healthcare, Hospitality, Aviation, and Corporate sectors.
Total Programme Fee
₹4,12,000
₹3,62,000 with scholarship